More than half of homebuyers purchase properties that they find on the internet. Offering a real estate blog provides a great way to increase sales by boosting your website traffic.
Real estate blogs influence the behaviour of buyers and sellers while building trust and encouraging interaction. They demand less time and money than many conventional marketing methods. However, you will only benefit from a blog if you run it wisely. We advise agents to follow these blogging tips:
1. New Ideas
Try to develop original topic ideas. Think about common questions that buyers and sellers ask you. Consider sharing an unusual or amusing story about working as an agent. Type real estate terms and phrases in a Google search box, and look at the suggested search queries that appear.
2. Localization
Differentiate posts by customizing them for your region or city. Over 600,000 websites explain how to buy a condominium unit, but none of them contain the phrase “how to buy a condo in North York.” Provide readers with local real estate facts that they probably won’t find elsewhere.
3. Add Links
You will gain extra traffic when fellow bloggers or social media users link to your posts. This might happen more often if you periodically create links to their websites as you write. You could also try commenting on other housing-related blogs.
4. Be Positive
Never write articles or respond to comments when you feel angry, frustrated or sad. Negative material hurts your image while inviting others to criticize you. It’s best to maintain a positive tone and deliver consistently inspiring messages.
5. Educate your Audience
Although it’s acceptable to occasionally promote your services, successful blogs concentrate on educating readers. Most people only revisit or share content that they find useful or entertaining. Rather than writing an entire post about your agency’s open houses, briefly mention them in an entry on selling techniques.
6. Organize your content
Try to format posts in a way that maximizes white space and doesn’t overwhelm readers. For example, you could arrange the information into a numbered list of steps, options or tips. Remember to use subheadings and brief paragraphs.
7. Use Calls to Action
Conclude each entry with a call to action that relates to the topic. This phrase recommends the next step a visitor could take. If you write a real estate blog entry on home pricing strategies, ask the reader to contact you when he or she needs help setting a price.
8. Proofread
Conclude each entry with a call to action that relates to the topic. This phrase recommends the next step a visitor could take. If you write a real estate blog entry on home pricing strategies, ask the reader to contact you when he or she needs help setting a price.
9. Keep up with Comments
Check your blog for new comments regularly. Answer questions, thank readers for compliments and delete any spam or off-topic remarks. Internet users often appreciate it when bloggers make an effort to interact with them. To sum it up, your real estate blog will achieve greater success if you develop unique ideas and present positive local content in an easy-to-read format. You can also benefit from directly communicating with readers and fellow bloggers. Remember to exercise patience; it takes time for a new blog to generate traffic and leads.
