Assiff Law

Crafting one of the strongest Personal Injury brands in Alberta.

Assiff Law opened its doors in 2013. The founding principle of the law firm was to “help the little guy” and bring justice to individuals, who otherwise would not have had considered retaining a personal injury lawyer. 

Founded by a renowned, precedent-setting personal injury lawyer, Assiff Law valued their website as an important growth factor. 


We built a lead capture website integrated with advanced lead capture and created a content strategy aimed at providing information for potential clients, allowing them to find them via various keywords.

We designed and implemented a content marketing strategy and updated it in 2018 based on customer research to include the slogan “We Care”, resulting in a significant increase in engagement and overall conversion rate. 

We Care
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