For many business owners, search engine optimization, or SEO, is somewhat of a mystery. Many small business owners, in particular, are under the impression that website optimization is either unimportant or not applicable to their business.
How does SEO benefit you?
What small business owners fail to see is that businesses of all sizes are able to benefit from this practice. Search engine optimization simply means that a company’s web page is formatted in a way that ensures the site appears in the top search engine results for certain relevant search terms. This process sounds far more complicated than it really is. There are three main reasons every business needs to focus on website optimization.
Clicks and Conversions
Properly written and optimized business web pages will land more visitors that are actually interested in what you are selling. This is one of the simplest, most cost-effective ways to attract new customers and build brand recognition.
The important thing to remember about optimization is that when done properly, it translates into actual conversions for your business. If your audience is appropriately targeted via either organic or artificial optimization, these clicks will translate into ad revenues and sales, boosting your ranking even more.
Quality beats Quantity
When it comes to search traffic, it is necessary to balance the quality of site traffic with the quantity of site traffic. While it sounds great in theory to have hundreds of thousands of visitors a month if you’re only converting a small percentage of those visitors, then it may not be as beneficial as you think: You would have to upgrade your hosting to support all that traffic and have little to show for it.
Optimizing your company’s web page to rank for specific search terms will ensure that the majority of your visitors are actually looking for the products and services you have to offer. This high-quality traffic will lead to higher conversion rates and increased brand recognition.
Constant Growth Means Constant Change
A common myth about optimizing your website for high Google search rankings is that it can be done one time and then left alone. This is not the case at all. All of the popular search engines have algorithms that are constantly being tweaked and changed to stay ahead of people trying to “game” the system and falsely inflate their rankings. This means that in order to continue experiencing growth, your company’s web page needs constant maintenance to stay ahead. Adding targeted advertisements on a CPC or CPM paytable is one way to keep your content relevant in-between your maintenance updates.
SEO can take many forms. Some optimization tricks are simple tactics that will give your site a short-term rankings boost, while others are more time-intensive but yield lasting results over the life of your business. Organic and inorganic traffic are both necessary components of a successfully optimized business web page
