Adrian Taropa

Lead Generating|Marketing Tips

Lead Generation vs Lead Capture

Lead generating is the overall process of generating leads through a website, while lead capture refers to the conversion of a visitor into a lead. This article describes both concepts in detail.


Dealing with bad reviews

f you are operating a business in the service industry or in the B2B sector, you undoubtedly heard that positive reviews are crucial for your business. But what happens when, despite your best effort to satisfy everyone, you get a negative review? How do you react? How do you make it go away?

Search Engine Optimization

On page SEO

On Page SEO can seem daunting at first, but is a small, easy to follow checklist, that is your first step and a prerequisite towards making sure your content ranks high.

Search Engine Optimization

Why you should be using Google Analytics

Google Analytics is an indispensable tool to any online marketer. It gives you a detailed overview of what is happening on your website, so you can make informed decisions. Find out why you need it, and how to make the most use of the information you get.

Marketing Tips|Real Estate

9 steps to a successful Real Estate Blog

More than half of homebuyers purchase properties that they find on the internet, and blogging provides a great way to increase sales by boosting your website traffic.

Marketing Tips

3 Instagram Hacks that work

Getting started with Instagram can be daunting. But have no fear. Just follow these 3 proven Instagram hacks that will get your Instagram account off the ground, and attract more followers.


Google Analytics Referral Spam

Are you getting lots of hits on your website, but have an unusually high bounce rate? If so, you may be the victim of Google Analytics spam. Learn how to block it with this quick and easy guide.

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